MiRA is the only specialized show focusing on Maintenance, Industrial Robotics, and Automation. This major show will be held at NICE Pattaya, Convention & Exhibition Center from 6-8 September 2023. The show will be packed with showcases of technologies and solutions from some of the world's leading brands. MiRA is running in conjunction with SUBCON EEC, the only major industrial part sourcing event in the EEC supported by the BOI.

Why MiRA?

Meet smart technology on industrial maintenance and robotics & automation from ABB, AIS, Mitsubishi, SCG, Staubi, TOZEN, VENZ, AUBO, SCHNEIDER.

Center for Thai and Japanese SI service providers (System Integrator) and Thai - German Pavilion Automation, robotics and maintenance.

Co-located major event, SUBCON EEC organized by the Thailand Board of Investment (BOI). The first and only show in the EEC region.

More than 20 conferences and seminars with automation and maintenance technology demonstration zones. Ideal platform from more than 30 government and private agencies.

Along with FBC ASEAN, a business matching event in the manufacturing industry including more than 30 Japanese entrepreneurs.

Some of Leading Brand at MiRA 2022

Meet Automation, Robotics and Maintenance Technology and Innovation for Manufacturing Industry and Explore Future Trends at MiRA and Subcon EEC 2022

Co-located SUBCON EEC

SUBCON EEC - The EEC Edition is co-organized by the Thailand Board of Investment (BOI), Informa Market, and the Thai Subcontracting Promotions Association, co-located with MiRA. This is an important platform for industrial part makers.

The EEC is a New Engine of Economic Growth to drive the country's competitiveness. The EEC project is envisioned as Southeast Asia's hub for the new growth industries of the future, whilst providing an environment supportive of innovation and the manufacture of new products for the future.

The EEC presents an outstanding business platform for subcontractors and part makers. The BOI is taking a proactive approach to creating multiple business opportunities for subcontractors and part makers to capitalize on the growth of the EEC by organizing SUBCON EEC - The EEC Edition. The show will provide industrial part makers with direct access to major industrial part buyers in the EEC.

Quality Part Makers who joined Business Matching Event

Conferences & Seminars at Previous Edition

Industry's Leaders Voice

Ms. Sonklin Ploymee

Deputy Secretary-General of the Thailand Board of Investment (BOI)

"The government aims to attract investments in new targeted industries that uses advanced technology which help to drives the Thai economy. The show will present the potential of the EEC as the center of S-Curve and New S-Curve industries and provide entrepreneurs to further develop their production capabilities into a new industry."

Mr. Somchai Jakarin

Director, Thai-German Institute

"It is a good opportunity for the Thai industrial sector to keep pace with advanced technology. The institute will organize seminars to enhance entrepreneurs' knowledge on industrial maintenance solutions, automation, and robotics. The show will be a major important show that provides solutions to further development the EEC in the most efficient way."

Mr. Shinji Kogure

Managing Director of NC Network Asia Co., Ltd.

"Due to the impact of the Covid-19, the FBC ASEAN 2021 was conducted entirely in the format of an online business meeting. Matching was conducted among exhibitors and between exhibitors and visitors in advance, and high-quality business negotiations were realized, with about half of the total number of profitable business meetings. This year, in anticipation of the "With Covid-19" system taking root in many countries, the exhibition will be held in a hybrid format combining online and booth exhibits. Based on our past experience, we will aim for more effective matching both online and offline. For many years, we are supported by the Japan local government, financial institutions, and banks to collect the participants to join our event."

Why EEC?

EEC Presents an Outstanding Opportunity to Grow Business!

The economic recovery of Thailand will be fueled in large part by investment in the targeted S-curve and the new S-Curve industries within the country's Eastern Economic Corridor (EEC) - the government's flagship project aiming to transform the Thai economy by keeping pace with technological changes, embracing future technologies, and moving towards Industry 4.0. Meanwhile, transport and digital infrastructure are being upgraded in Chachoengsao, Chonburi and Rayong, to boost investment and foster sustainable economic growth. The latest EEC investment plan for the period 2022-2026 is now standing at a combined investment value of 2.2 trillion baht, with a focus on innovations and advanced technologies.

For many years, Thailand achieved the most installations of industrial robots in ASEAN and as the second-largest Automation & Robotic market in the region after Singapore. The advent of smart factories - the intersection of smart devices, industrial robotics, data centers, cloud services, 5G, AI, IoT, remote sensors & controllers and advanced machinery - is central to transform the industrial sector into a smart engine of development by using digital manufacturing that is driving industry 4.0 and is taking place in Thailand, especially in the EEC.

Today's rising reliance on the high-speed 5G connection, AI applications, and IOT provides manufacturing with high accuracy and minimal error. With these technologies being used in major factories across the EEC, smart solutions for predictive maintenance are also critical in order to minimize or prevent the breakdown of production equipment. An unscheduled major repair on a machine could shut down an entire production line and the consequences can be costly. Predictive analysis and data collection with machine learning and AI can reduce expensive downtime and maintenance while improving the overall effectiveness of the machines and equipment.

With these industrial developments in the EEC, MiRA 2022 will present excellent business opportunities for machinery makers to connect and do business with some key decision makers from across the EEC - An opportunity not to be missed!

Approaching to enhanced health and safety standards at MiRA following COVID-19

We recognize the importance of the epidemic control measures that come with Covid-19. This will ensure the health and safety of all attendees; screening measures and procedures have been prepared. These new guidelines and best practices aim to not only give you peace of mind but also help ensure a hygienic, productive, and organized event experience.

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